Financial crises have become the norm rather than the exception. Thus, all companies in the financial and service sector are challenged more than ever before. Today, investors and customers are more careful in who or what they invest their money and who they hire. Credible, transparent and quick communication plays a central role. Positive side effect: Those who communicate regularly are noted by the media and have a great opportunity to increase awareness. Rely on the long-standing industry know-how of Sputnik and create advantages in the increasingly fierce competition for customers and investors!